Home Contact Us Sitemap
Home About Us Services Contact Us
About Us
Services
    ·  Pharmaceutical Biotech
     ·  Brand Equity
     ·  Verbal Concept Tests
     ·  GEMS Campaign Tracking
     ·  Qualitative Pre-Screening
     ·  Sales Aid Evaluation
     ·  Norm-Based Pre-Tests
    ·  Agricultural
     ·  Brand Equity
     ·  Benchmark Studies
     ·  Qualitative Pre-Screening
     ·  Norm-Based Pre-Tests
     ·  GEMS Campaign Tracking
     ·  Verbal Concept Tests
    ·  Financial Services
     ·  Verbal Concept Tests
     ·  Brand Equity
     ·  Benchmark Studies
     ·  Qualitative Pre-Screening
     ·  Norm-Based Pre-Tests
     ·  GEMS Campaign Tracking
    ·  Corporate Advertising
     ·  Brand Equity
     ·  Benchmark Studies
     ·  Verbal Concept Tests
     ·  Qualitative Pre-Screening
     ·  Norm-Based Pre-Tests
     ·  GEMS Campaign Tracking
    ·  Business To Business
     ·  Brand Equity
     ·  Benchmark Studies
     ·  Verbal Concept Tests
     ·  Qualitative Pre-Screening
     ·  Norm-Based Pre-Tests
     ·  GEMS Campaign Tracking
    ·  Consumer Products
     ·  Brand Equity
     ·  Benchmark Studies
     ·  Verbal Concept Tests
     ·  Qualitative Pre-Screening
     ·  Norm-Based Pre-Tests
     ·  GEMS Campaign Tracking
Statistical Support
    ·  Predictability
    ·  Reliability
    ·  Discrimination
 
Brand Equity/Market Satisfaction Studies
 
 
RESEARCH NEED:
Analyze the existing or proposed market and current satisfaction/dissatisfaction levels, identifying the position and strengths/weaknesses of all major brands in order to enhance development of marketing and advertising strategies for the client’s product/service.
 
RECOMMENDATION: 
Conduct a brand equity/market satisfaction study among well-defined buying/specifying influences in appropriate market segments.
 
RESULTS GAINED:  Identification of brand leaders and noteworthy competitors on up to 10 purchase/specification measures; includes levels of present market satisfaction/dissatisfaction on each measure.

Measure importance of the above characteristics.

Document present areas of concern/dissatisfaction.

Identify respected brands; likewise those with specific problems or negatives.

Measure familiarity with specific brands.

Measure opinion of specific brands.

Document present purchase/specifying likelihood/willingness to do business with each of the major brands/companies; probe for “reason why” testimony.
 
   
ACTION STEPS: 
Re-position an existing product/service.  Plan a program to fit a particular niche or market opportunity.  Consider selling off a brand or acquiring a competitor.  Set specific goals.
 
METHOD: 
In-depth telephone surveys, combining quantitative measures with qualitative probing
Easy ways to get the answers you need.
 
Copyright © 2024 Palshaw Measurement
 Powered by eLab Communications!