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    ·  Agricultural
     ·  Brand Equity
     ·  Benchmark Studies
     ·  Qualitative Pre-Screening
     ·  Norm-Based Pre-Tests
     ·  GEMS Campaign Tracking
     ·  Verbal Concept Tests
    ·  Financial Services
     ·  Verbal Concept Tests
     ·  Brand Equity
     ·  Benchmark Studies
     ·  Qualitative Pre-Screening
     ·  Norm-Based Pre-Tests
     ·  GEMS Campaign Tracking
    ·  Corporate Advertising
     ·  Brand Equity
     ·  Benchmark Studies
     ·  Verbal Concept Tests
     ·  Qualitative Pre-Screening
     ·  Norm-Based Pre-Tests
     ·  GEMS Campaign Tracking
    ·  Business To Business
     ·  Brand Equity
     ·  Benchmark Studies
     ·  Verbal Concept Tests
     ·  Qualitative Pre-Screening
     ·  Norm-Based Pre-Tests
     ·  GEMS Campaign Tracking
    ·  Consumer Products
     ·  Brand Equity
     ·  Benchmark Studies
     ·  Verbal Concept Tests
     ·  Qualitative Pre-Screening
     ·  Norm-Based Pre-Tests
     ·  GEMS Campaign Tracking
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    ·  Predictability
    ·  Reliability
    ·  Discrimination
Brand/Company Equity/Market Satisfaction Studies
 
RESEARCH NEED: Analyze the existing or proposed market and current satisfaction/dissatisfaction levels, identifying the position and strengths/weaknesses of all major brands/companies in order to enhance development of marketing and advertising strategies for the client’s product/service.
 
RECOMMENDATION:  Conduct a brand/company equity/market satisfaction study among well-defined buying/specifying/prescribing influences in appropriate market segments.
 
RESULTS GAINED:  Identification of brand/company leaders and noteworthy competitors on up to 10 purchase/specification measures; includes levels of present market satisfaction/dissatisfaction on each measure.

Measure importance of the above characteristics.

Document present areas of concern/dissatisfaction.

Identify respected brands/companies; likewise those with specific problems or negatives.

Measure familiarity with specific brands/companies.

Measure opinion of specific brands/companies.

Document present purchase/prescribing/specifying likelihood/willingness to do business with each of the major brands/companies; probe for “reason why” testimony.
   
ACTION STEPS:  Re-position an existing product/service. Plan a program to fit a particular niche or market opportunity. Consider selling off a brand or acquiring a competitor. Set specific goals.
 
METHOD:  In-depth telephone surveys, combining quantitative measures with qualitative probing.
Easy ways to get the answers you need.
 
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