·  Pharmaceutical Biotech
     ·  Brand Equity
     ·  Verbal Concept Tests
     ·  GEMS Campaign Tracking
     ·  Qualitative Pre-Screening
     ·  Sales Aid Evaluation
     ·  Norm-Based Pre-Tests
    ·  Agricultural
     ·  Brand Equity
     ·  Benchmark Studies
     ·  Qualitative Pre-Screening
     ·  Norm-Based Pre-Tests
     ·  GEMS Campaign Tracking
     ·  Verbal Concept Tests
    ·  Financial Services
     ·  Verbal Concept Tests
     ·  Brand Equity
     ·  Benchmark Studies
     ·  Qualitative Pre-Screening
     ·  Norm-Based Pre-Tests
     ·  GEMS Campaign Tracking
    ·  Corporate Advertising
     ·  Brand Equity
     ·  Benchmark Studies
     ·  Verbal Concept Tests
     ·  Qualitative Pre-Screening
     ·  Norm-Based Pre-Tests
     ·  GEMS Campaign Tracking
    ·  Business To Business
     ·  Brand Equity
     ·  Benchmark Studies
     ·  Verbal Concept Tests
     ·  Qualitative Pre-Screening
     ·  Norm-Based Pre-Tests
     ·  GEMS Campaign Tracking
    ·  Consumer Products
     ·  Brand Equity
     ·  Benchmark Studies
     ·  Verbal Concept Tests
     ·  Qualitative Pre-Screening
     ·  Norm-Based Pre-Tests
     ·  GEMS Campaign Tracking

    ·  Predictability
    ·  Reliability
    ·  Discrimination